LL.M. Profile: Intellectual property in Mexico

Kiyoshi Tsuru, one of Mexico's top experts in software and patents, handles a heavy volume of copyright and trademark infringement cases.
He recently participated in a number of cutting-edge market developments in the local IP market, which involved working closely with various industry associations and government bodies.

His law degree came from Universidad Iberoamericana and he received an Intellectual Property Diploma from Instituto Tecnológico Autónomo de México (ITAM), followed by an LL.M. from George Washington University Law School.

When he graduated, he had various options on the table: join a law firm, work in his own firm, join the family business or become a professor.

His law firm in Mexico City, Tsuru, Morales & Tsuru, is one of the top-rated firms in the country that's stacked with top lawyers in technology transfer, IP, cyber law and life sciences.

In IP, the firm assists clients with the prosecution and enforcement of trademarks, patents and copyrights. Clients include Microsoft, Yahoo! and Grupo Bimbo.

One of his most recent cases was an unfair competition case that has been tried in courts for 13 years. It was a case of cybersquatting of a famous Internet brand, and his team convinced the Circuit Court that the ruling had to be changed.

He devoted years to the case and presented case law from Mexico, the U.S. and Europe and recently won.

“GW [Law] gave me the analytical tools to study and understand case law and real problems. I learned to write and to take time to work on cases,” he said.

That meant learning to find balance in negotiations and write compelling arguments supported in facts, he said.