National Jurist announces digital-first strategy for news and launch of virtual events

The National Jurist and preLaw magazines are expanding their digital footprint, with daily news coverage on the websites, video stories and weekly e-newsletter. The 29-year old title will also host a series of virtual events for law students. 

“We were already making plans to expand digitally when the COVID-19 pandemic hit,” said Jack Crittenden, President and Editor In Chief National Jurist and preLaw. “We saw web readership and digital magazine readership grow significantly during that time, which encouraged us to take bolder steps.”

The National Jurist and preLaw newsletters shift from monthly to weekly, starting July 6th. This will include daily stories on the websites. The website has been growing in readership and the newly expanded content is expected to accelerate that growth.

Both titles also introduced video news stories in late June, designed to expand reach, especially among pre-law students. This will include virtual law school tours by city. 

Finally, The National Jurist and preLaw are launching a series of virtual summits and forums for pre-law advisors, pre-law students, law students and foreign attorneys. The first will be held July 28 for pre-law advisors and will feature panels of law school administrators discussing topics such as COVID-19, racial unrest, rankings, and finding the right fit. Future summits will focus on graduate law degrees, programs for foreign attorneys and additional topics for pre-law students. 

“We are excited to deliver high-quality content in this new format, allowing law students to learn, meet and grow during this challenging time,” Crittenden said. 

“The National Jurist and preLaw websites have been underutilized assest that we are repositioning as the center of the brands,” said Dennis Molyneaux, who joined the company in May as Chief Operating Officer and Publisher. “Readership is strong, and should grow exponentially.” 

National Jurist is selling monthly website sponsorships, designed to deliver a low CPM for advertisers and exclusive reach to the industry’s top decision-makers.