Miami Law Introduces Sneaker Law Course

The University of Miami Law School of Law launched a first of its kind Sneaker Law course this spring providing an overview of the $90 billion sneaker industry. 

The week-long, full course was provided through the school’s LL.M. in Entertainment, Arts, and Sports Law. It was taught by adjunct faculty members Kenneth Anand and Jared Goldstein, authors of the book “Sneaker Law: All You Need to Know About the Sneaker Business.”

Anand, co-founder of SNEAKER LAW, is the former Head of Business Development & General Counsel of YEEZY Apparel, a fashion and design company owned and operated by Kanye West and currently a co-founder of 3 8 0 Group. Goldstein, also co-founder of SNEAKER LAW, is Legal Counsel at LiveIntent, an ad-tech and marketing company.

Students learned about creating a sneaker brand, LLCs and corporations, trademarks, design and manufacturing, distribution and licensing, marketing and promotion, the secondary market and counterfeiting. In one course component, students participated in a practice-oriented simulation to negotiate a full-length sneaker or sneaker licensing deal.

“Their approach to this industry, filled with complex legal and business issues, mirrors our program’s approach to staying relevant with trends and providing the students with skills-based learning opportunities to hone their transactional lawyering skills that are so essential for the industry,” said Greg Levy, director of the Entertainment, Arts and Sports Law LL.M. at the law school.

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